Whether you are selling a product, a service or simply trying to reach a wider audience, a social presence is a great way to expand your reach and engage with your community. As a business owner and conscious business coach I have over 15 years experience with curating and building content that is both engaging, honest and relevant to my followers. There are a lot of instagram tips and hacks out there to help you “boost your engagement”, “hack the algorithm” and “gain followers”, but my very best tips for content creation and social media are; To be authentic and true to yourself and to always keep your community/audience in mind.
When I create content, there are 3 questions I always ask myself. These questions help me stay connected to serving my purpose, while steering my creativity and inspiration. These are the 3 questions:
I ask myself if I am helping anyone with the message I am sharing. Will this text, image or video help someone gain something? That something could be inspiration, strength, purpose or joy. Asking myself if I am helping my audience through this content helps me steer my posts and videos towards what my audience will engage with, while I communicate through my true authentic voice.
My life’s purpose is to help women feel better about themselves and find their inner strength and passion through my content, my coaching course and all of my businesses. So beyond asking how I can help, I also ask myself how I can be of service to my community through my content. Sometimes that means sharing a resource for inspiration or creating something to be of service like a meditation, journaling prompts or a blog post like this one.
When you communicate to an audience publicly through social media, however small or large, it is important to consider how your content will make the recipient feel. While your social media platform is your own and you can share whatever you want, I aim to use my platform as a place of inspiration and empowerment, I value my audience and recognize that they come to my content to help them feel or achieve something specific. So when I create my content I always ask myself, how it will make my community feel. I want my content to be uplifting, expressive, creative and motivating.
Interested in learning more about starting and running your own business? Join my 10 week Conscious Business Coaching Program. A in-depth dive into creating a soul aligned business from the heart. I cover topics from start up 101, marketing, social media, launch plans, passive income streams, memberships, digital content, websites, branding, and more. What makes it unique is the conscious element. Each week the course is aligned with one of the chakras to work through any blockages that might be coming up with building your business. Visit the business coaching course page for more information.