3 Tips to Pivoting your Business Online
Whether you are thinking about starting a business or you already have one, there are a few things you can do to ensure you are setting you your business online. With over 15 years of experiences with building businesses in everything from travel, fitness, fashion, health and luxury sectors, I know how scary it can be feeling lost in a new industry or just not knowing where to start. Through my 10 week Conscious Business Coaching Program I love sharing the combination of practical and technical skills that will leave you feeling motivated, empowered and ready to start your journey as an entrepreneur.
These are my top 3 tips to pivoting your business online. If you want to delve further into how to start and grow your business from passion and authenticity, apply for my 10 week Conscious Business Coaching Program today.
Create simple branding that stands out
This is the fun part of starting a business or moving a business online. Whether you have a bit of branding already, maybe a logo or a couple of brand colours, once you pivot your business online, you will need much more of this graphic work. I recommend getting a clear idea of what your brand looks like, so you don’t end up with messy and inconsistent work. Use Pinterest and create a couple of mood boards as the first step to get a clear vision for your business. Then it is time to build your brand.
To up-level your brand image, you can also get someone to do a brand package for you. There are plenty of people that work with small businesses to create these, that don’t cost a fortune. They’ll work with you to bring a logo and a few other bits and pieces to life, that you can then use online.
Another option is to create your own simple brand package on a platform like Canva or Adobe Spark. There you can create colour palettes, set brand fonts and create or upload logos.
I recommend you choose a few fonts, colours and general “looks” that you stick with across all media, from website to social media posts. This way your costumes will start to recoognise your work and relate that to your business.
Build your website simply and efficiently
Today you do NOT have to be tech savvy or now how to code or programme to build your own website. With platforms like Shopify, Wix and Squarespace making it super simple and easy to build your own website and even host it. You can use a ready made theme and make it your own or start with a blank canvas, either way it’s simple and almost foolproof. Plus most of these plans are super affordable. What your website looks and works like, will be different depending on the type of business you run, but I always recommend having 3 key pages. Firstly a landing page that is inviting and easy to navigate. Secondly a place where people can get in touch with you, whether it’s an email address and contact form or you clearly state that they can reach out on social media, it’s important that you make yourself available and approachable. Finally, an “about you” page. You might think that people are only interested in your products or services, as the person and passion behind the brand, you should always tell your story and give your customers an option to get to know you.
Find your tribe and connect with your customers
Finally, social media and community building. You might already have a profile and presence on social media, but if you are pivoting your small business online it is more important than ever, as you can tap into your existing community and grow from there. However, contrary to what you might think, it’s not necessarily about numbers here. You can drive a successful business, with a small following, if you find the right people that truly connect with you and your brand. When it’s time to jump on social media, above “hacking the algorithm” and “growing your following”, I recommend that you stay true to yourself and portray your passion for your business through your channels.
I dive into branding, social media, online marketing, passive incomes, websites and more in my 10 week Conscious Coaching Program to show you the way how to optimise your business using simple yet effective tools.
Interested in learning more about starting and running your own business? Join my 10 week Conscious Business Coaching Program. A in-depth dive into creating a soul aligned business from the heart. I cover topics from start up 101, marketing, social media, launch plans, passive income streams, memberships, digital content, websites, branding, and more. What makes it unique is the conscious element. Each week the course is aligned with one of the chakras to work through any blockages that might be coming up with building your business. Visit the business coaching course page for more information.
