Lauren Armes is a Founder and CEO of Welltodo, shares her inspiring journey of building a global platform that shapes the wellness industry. Lauren, a top business coach to influential wellness entrepreneurs, takes us through her path of embracing uncertainty, taking bold risks, and cultivating inner confidence.

1. Finding Your Identity in the Journey

Lauren’s success began with a deep dive into her own identity. Before she created Welltodo, she had to ask herself the tough questions: “Who am I?” and “What do I really want?” Many of us jump into careers or projects without fully understanding our core motivations, often chasing external success without real alignment.

For Lauren, aligning her work with her values was crucial. She emphasises that once you’re clear on who you are and what matters to you, everything else starts to fall into place. This clarity allows you to set goals that feel meaningful, sustainable, and authentic. Lauren’s advice? Take the time to understand your values, passions, and interests before diving into action.

2. Seizing Opportunities: The Power of Saying Yes

Throughout her journey, Lauren highlights the importance of seizing opportunities—even when they seem daunting. She shares how, at various points in her career, she said “yes” to things that felt intimidating or outside her comfort zone. Rather than waiting for the perfect conditions, she took action and learned on the go.

Lauren believes that growth often happens when you step into the unknown, and challenges often disguise themselves as opportunities. Her advice is simple: don’t wait for the perfect moment. Say yes, trust yourself, and let the process teach you along the way.

3. The Non-Linear Path to Entrepreneurship

Lauren’s journey to building Welltodo wasn’t linear. Like many entrepreneurs, she faced uncertainty, pivoted multiple times, and refined her vision along the way. Lauren encourages us to embrace the idea that success is an evolving process, not something that happens overnight.

She stresses that being open to change and willing to adjust your path is key to long-term success. Flexibility, she explains, allows you to discover new opportunities and create a business that feels aligned with your purpose.

4. Embracing Failure: Learning Through Mistakes

Failure has been a valuable teacher for Lauren. She’s candid about the mistakes she made along the way and how each one helped her grow. Rather than fearing failure, she encourages us to embrace it as part of the process.

Lauren explains that every misstep is an opportunity to learn and improve. By reframing failure as a stepping stone rather than a setback, you can develop resilience and continue moving forward. Her message is clear: don’t be afraid to fail—each experience brings valuable lessons.

5. The Power of Being a Beginner: Staying Open to Learning

Despite her success, Lauren remains humble in her approach to new ventures, always embracing the “beginner’s mindset.” She believes that maintaining a curiosity to learn, no matter how experienced you are, is key to continued growth.

When she first launched Welltodo, Lauren was stepping into an entirely new industry. She approached it with openness, constantly learning and seeking guidance. This beginner’s mindset has kept her adaptable, curious, and grounded. For Lauren, staying open to learning is a strength that allows for continuous innovation.

6. Cultivating Inner Confidence: Trusting Yourself and the Process

Confidence wasn’t something Lauren had from the start—it was something she developed through experience. She believes that true confidence comes from trusting yourself to figure things out as you go, rather than having all the answers from the beginning.

Lauren’s advice is to take small, consistent actions toward your goals. Each step builds trust in yourself, and over time, this creates the confidence needed to navigate the uncertainties of entrepreneurship. She encourages listeners to celebrate their progress, no matter how small, and use that as fuel for cultivating deeper self-assurance.

7. Achieving the Life You Desire: Defining Success on Your Own Terms

For Lauren, success isn’t about wealth or recognition—it’s about creating a life that feels deeply aligned with your values. She emphasises the importance of defining success on your own terms, rather than chasing society’s version of it.

Lauren encourages us to reflect on what success looks like personally—whether it’s financial independence, work-life balance, or creative fulfilment. By aligning your life and work with your core values, she explains, you can create a life that feels genuinely satisfying and meaningful.

Lauren Armes’ journey is a powerful reminder that true success is about more than just external achievements. It’s about taking risks, embracing uncertainty, and staying true to who you are. Whether you’re starting a business or seeking to make meaningful changes in your career, Lauren’s story offers valuable insights into the power of identity, resilience, and trust.

From cultivating inner confidence to embracing failure as part of the process, Lauren’s experiences show that living authentically and pursuing what lights you up is the real path to success.

Listen to the full conversation on the Consciously Alive podcast on Spotify and Apple Podcast.

About Consciously Alive

Consciously Alive is your go-to podcast for living a life of alignment, freedom, and purpose. In each episode, I sit down with thought leaders, healers, and entrepreneurs to explore what it means to live fully alive. Whether you’re seeking inspiration, practical advice, or a reminder to trust yourself, this podcast is your space to reflect, grow, and step into your most authentic life.

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