Catie Miller’s journey began with her passion for movement and dance, which eventually led her to found OONA, a wellness space dedicated to the alignment of physical, mental, and social well-being. Over the years, she’s gathered over 10 years of experience in health and fitness, earning certifications in barre, STOTT Pilates, TRX, and pre/postnatal fitness. Her journey, rooted in dance, has transformed into something much larger—building a business that empowers others while staying deeply connected to her core values.

Building a Business from Passion

For Catie, creating OONA was about more than just starting a fitness brand. It was about aligning her passion for movement with a purpose that reached beyond herself. She speaks about the internal work it took to understand that her passion could transform not only her life but also the lives of others. This self-discovery laid the foundation for OONA as a space where people could connect with themselves on a deeper level.

Facing Fear and Moving Through It

Starting a business is never easy, and Catie faced her own fears and doubts. One of the key takeaways from her experience is the importance of facing fear directly. She shares that fear is often a signal that you’re on the verge of something great. Moving through that fear and taking action helped her build the business she dreamed of.

Adapting and Pivoting

Like many businesses, OONA faced unprecedented challenges during the pandemic. Catie explains how the shift from a physical studio to a digital platform was a pivotal moment for her business. This forced her to rethink how she served her community, allowing her to expand OONA’s reach beyond the confines of a physical space. This pivot ultimately made OONA a more accessible platform for people worldwide.

Creating a Sustainable Business Model

Catie’s approach to building a business goes beyond financial success. Her goal was to create a sustainable model that aligns with her values. She emphasises that it’s not just about scaling a business quickly, but rather ensuring that it’s built on solid foundations that prioritise both the well-being of the business and the people it serves.

Moving Beyond Traditional Success Metrics

Catie learned early on that following the traditional rulebook for success wasn’t going to work for her. Instead, she decided to create her own path, focused on her unique strengths and vision. For her, success is about alignment with her purpose and being able to serve her community in a meaningful way.

Transforming Clients’ Lives

At the core of OONA is the desire to transform people’s lives. Catie’s classes and programs aim to do more than just help clients achieve physical fitness; they’re about helping people build confidence, foster self-belief, and create positive change in their lives. Catie’s philosophy is that when you change how you view yourself, you change how the world views you.

Collaboration and Community

One of the most rewarding parts of Catie’s journey has been the collaboration and community that OONA has fostered. She shares how collaborating with like-minded individuals and organisations has opened doors and brought about new opportunities for growth—both for her and for her business. She also emphasises the importance of creating a supportive community that encourages growth and connection.

Weaving Passion into Purpose

Ultimately, Catie’s journey is about the seamless weaving of her passion for movement and dance into a purposeful career that empowers others. Her story serves as a reminder that when you stay true to your core values and keep your passion alive, you can create something truly impactful—not only for yourself but for the wider community.

Looking for more inspiration? Listen to the full conversation on the Consciously Alive Spotify and Apple Podcast.

About Consciously Alive

Welcome to Consciously Alive, a podcast that empowers you to live with greater freedom, authenticity, and alignment with your core values. Each episode features inspiring conversations with thought leaders, healers, and entrepreneurs as they share their personal journeys and insights on living a life of joy and purpose. Whether you’re seeking practical tips, inspiration, or simply a reminder that you’re not alone, Consciously Alive is your space to explore what it means to live consciously and fully.

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