Aleksa Costa is a self-proclaimed Start-Up Queen and feminist who is passionate about empowering women to overcome their fears of self-promotion and take the leap into entrepreneurship. Living the digital nomad lifestyle in Nairobi, Kenya, Aleksa is also a mother to three daughters, striving to create a more equitable world through business. As she says, “I think business is the only path for a world with more freedom and more equality, and we should ALL try to do our own thing.”

Overcoming Your Fear of Self-Promotion in Business

One of the most significant barriers women face in business is the fear of self-promotion. Many struggle with feelings of inadequacy or fear of being perceived as boastful. Aleksa emphasises that self-promotion is not just acceptable; it’s essential. By sharing your story, expertise, and passion, you inspire others and contribute to a culture of empowerment.

Tips to Overcome Fear:

• Reframe Your Mindset: View self-promotion as a way to share valuable insights that can help others, rather than boasting.
• Start Small: Share your accomplishments in safe spaces, like supportive groups or social media, and gradually build confidence.
• Practice Self-Compassion: Remind yourself that everyone has fears, and it’s okay to feel vulnerable.

Pulling Down the Patriarchy by Starting at Home

Real change begins at home. By fostering a household where gender equality is practised daily, we can dismantle the patriarchal structures that hold women back. This includes sharing responsibilities equally with partners and encouraging open dialogues about gender roles with children.

How to Empower Your Daughters to Be Feminists

Empowering the next generation starts with education and encouragement. Aleksa shares that teaching your daughters about feminism and equality can be done through:

• Open Conversations: Discuss gender equality and social justice topics regularly.
• Role Models: Introduce them to strong female figures in history and modern society.
• Encouraging Independence: Let them explore their interests and dreams without societal constraints.

Understanding Why Women May Not Succeed in Business as Much as Men

While women have made significant strides in the business world, systemic barriers and societal expectations can hinder success. Aleksa highlights the importance of recognizing these challenges and creating supportive environments for women to thrive.

Overcoming the Fear of Showing Up Online and Selling

Fear of being visible online is common, but it can be conquered. Aleksa encourages women to:

• Build a Personal Brand: Authenticity attracts an audience. Share your journey, values, and what makes you unique.
• Embrace Imperfection: Understand that perfection is unattainable; what matters is progress and consistency.

Dealing with Mindset Blockages and Processing Trauma in the Body

Mindset blockages often stem from past experiences. Aleksa stresses the importance of addressing these blockages through:

• Therapy or Coaching: Professional support can help you process trauma and build a healthier mindset.
• Mindfulness Practices: Techniques like yoga, meditation, or journaling can facilitate healing and self-discovery.

Supporting Your Mental, Physical, and Business Wellbeing

Aleksa advocates for a holistic approach to wellbeing:

• Prioritise Self-Care: Allocate time for physical activity, hobbies, and relaxation.
• Set Boundaries: Learn to say no to commitments that don’t serve your mental health or business goals.

Starting Over in Business Again and Again

Starting over is a part of the entrepreneurial journey. Aleksa encourages women to embrace change and view setbacks as opportunities for growth.

• Reflect on Your Goals: Regularly assess your business goals and values to ensure they align with your passions.
• Learn from Experience: Each restart is a chance to implement lessons learned from past endeavours.

Building Resilience to Rebuild and Reinvent Yourself

Resilience is crucial in the ever-changing landscape of business. Aleksa suggests:

• Cultivating a Growth Mindset: Embrace challenges as opportunities to learn and improve.
• Building a Support Network: Surround yourself with like-minded individuals who uplift and encourage you.

Establishing Equality in Your Marriage and Sharing Parenting Responsibilities

Creating equality in partnerships is vital for a balanced family life. Aleksa encourages open communication about responsibilities and expectations, emphasising the importance of teamwork in raising children.

Aleksa Costa’s insights offer a powerful roadmap for women looking to overcome fear and thrive in business. By addressing self-promotion, fostering equality at home, and building resilience, women can empower themselves and each other to create a more equitable world. So, take that leap, show up online, and let your voice be heard!

Want to dive deeper? Listen to the full conversation on the Consciously Alive podcast Spotify and Apple Podcast

About Consciously Alive

Welcome to Consciously Alive, a podcast designed to help you live more freely, authentically, and in alignment with your core values. Join me as I sit down with thought leaders, healers, and entrepreneurs who share their personal journeys and insights on creating a life of joy and purpose. Whether you’re looking for inspiration, practical tools, or just a reminder that you’re not alone, this podcast is your space to explore what it means to live consciously and fully alive.

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