Welcome back to Consciously Alive! In this week’s episode, Phoebe Greenacre does something special—she answers your business questions live! Drawing from her decade of experience, Phoebe shares practical insights to help you on your entrepreneurial journey.

How to Find Your First Clients

Starting a business can be daunting, especially when it comes to finding clients. Phoebe recommends:

• Networking: Connect with people in your industry at local events and online.
• Social Media Engagement: Use platforms like Instagram to showcase your expertise and build relationships.
• Value Creation: Focus on providing value to your audience, which will naturally attract clients.

Understanding the Client Journey

Phoebe introduces the Know, Like, Trust, and Buy model. Here’s a quick breakdown:

• Know: Ensure your audience knows who you are.
• Like: Build a connection with them through engaging content.
• Trust: Establish credibility by sharing your expertise.
• Buy: Guide them toward making a purchase.

Overcoming the Fear of Video

Feeling anxious about sharing videos? You’re not alone! Phoebe suggests starting small:

• Short Clips: Begin with brief videos to build confidence.
• Authenticity: Focus on being yourself rather than aiming for perfection.

Essential Equipment for Content Creation

You don’t need a huge budget to create quality content! Phoebe recommends:

• Good Audio: Invest in a decent microphone for clear sound.
• Basic Camera: Use your smartphone or an affordable camera to get started.

Choosing the Right Platforms

When it comes to hosting online memberships and courses, Phoebe advises exploring various platforms. Test different options to find what works best for your business model and audience.

Key Lessons from Year One

Reflecting on her first year in business, Phoebe highlights:

• Adaptability: Be open to adjusting your strategies based on feedback.
• Resilience: Embrace challenges as learning opportunities.

Do You Need a Niche?

Phoebe discusses the value of having a niche but emphasises flexibility. A specialised focus can attract a dedicated audience, but being open to evolving your offerings is equally important.

Social Media Strategy

Phoebe answers a common question: Is Instagram enough? She suggests diversifying your platforms to reach a broader audience. Consider using Facebook, LinkedIn, and email marketing to expand your reach.

Effective Paid Advertising

When investing in ads, Phoebe stresses the importance of promoting what your audience truly needs. Understand their pain points to craft compelling ad campaigns.

Managing Stress

Running a business can be stressful, so Phoebe recommends:

• Self-Care: Prioritise your mental health with regular self-care practices.
• Set Boundaries: Know when to step back and recharge.

Aligning Your Cycle with Your Business

Phoebe introduces the concept of aligning your personal cycle with your business activities. Recognizing your energy levels can help you work more effectively and sustainably.

Overcoming Imposter Syndrome

To combat imposter syndrome, Phoebe advises:

• Acknowledge Your Feelings: Recognize that many entrepreneurs experience this.
• Celebrate Wins: Focus on your achievements, no matter how small.

If you enjoyed this episode, we’d love your feedback! Leave a review, screenshot it, and email it to hello@phoebegreenacre.com. As a thank you, you’ll receive a 1-month free membership to The Self Care Space, featuring over 200+ Self Care rituals to enrich your life.

Want to dive deeper? Listen to the full conversation on the Consciously Alive podcast Spotify and Apple Podcast

About Consciously Alive

Welcome to Consciously Alive, a podcast designed to help you live more freely, authentically, and in alignment with your core values. Join me as I sit down with thought leaders, healers, and entrepreneurs who share their personal journeys and insights on creating a life of joy and purpose. Whether you’re looking for inspiration, practical tools, or just a reminder that you’re not alone, this podcast is your space to explore what it means to live consciously and fully alive.

Be sure to subscribe to Consciously Alive on your favourite podcast platform and never miss an episode!