social-media | Phoebe Greenacre

A great and simple way to engage your fans on Facebook is to ask them what they think about a wide range of topics. As a business Facebook page you can ask something as simple as “what colour towels you would like to see in store next?”

Whatever you want to ask, the Facebook Questions App makes it super easy to do.

1. First you need to select the Offer/Event tab where you update your status.

2. Enter your question & suggested answers in the relevant fields. Make sure you tick the “allow anyone to add options” option if you would like your fans to suggest other answers to your question.

3. Post and wait for your fans to vote.

Asking your fans to help you with your product ordering or service offering is a great way to involve your customers with the growth of your business.

how to get your post featured in the news feed

So you can write a good post, but can you get your customers to engage with your post?

Facebook is a machine of its own and they never really share the secrets of how the algorithms work. Here are a few tricks to help get your post featured higher in your customer’s news feeds.

Tricks for engagement:

Upload a photo or video- Images can tell a thousand words. Images are what customers want to see. They want to be inspired and have something to look at. This is one of the reasons why the social photo sharing platforms- Instagram and pinterest are becoming so popular.

Suggest them to “like” the post or comment as part of your post. Sometimes customers need a bit of encouragement to interact with your brand.

“like” posts are often great for engagement. The more likes a post gets, the higher the likeliness it is featured higher in their news feed. I always create a like post once a day to entice fans to interact with our brands.

Add a link back to your website (this creates a new flow of traffic to your website). Give your customers somewhere to go after they have read the post. Let them engage with your brand longer and sell them into your story.

No more posts getting lost with the million and one updates. Get your customers to engage with your posts today and it’s more likely to be featured.

Do you have any other tricks for getting your post featured?

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