Phoebe Greenacre

Digital Marketing & Social Media

Tag Archives: Social Media


by Leave a comment

5 Ways to grow your Instagram Community

Here are five quick tips to help grow your Instagram community.

#1 Upload daily

#2 Use Tools to Manage Your Account

#3 Respond to Comments to Grow Your Community

#4 Use Hashtags to Track Engagement Over Time

#5 Search Instagram and “like” photos that are relevant to your business  or when your business or brand is mentioned.


by Leave a comment

Tips for higher Facebook engagement

like-image

Do you want your Facebook posts to have one thousand likes and one thousand comments? Check out the few quick tips below on how to receive higher engagement from your Facebook posts:

  • Content should be lightweight and easy to “like” or easy to engage with.
  • Copy should be 16 words or less. More than 16 words, the message can be lost and is harder to engage with. Short & sweet is the key.
  • You should be storytelling not broadcasting your brand or business. Create content that tells are story, shares a moment or connects with your audience. Don’t just re-post your advertising creative and expect your fans to engage with your post. They are humans, they want to have a human interaction.
  • If you include a call to action, it needs to always be in the first 90 characters.

Do you have any other tips for post engagement?


by Leave a comment

Insta- what? The new Social Media Platform.

Another day, another Social Media (SM) platform. And like any other successful SM platform- content is KING. What better way to get people to have rich beautiful and inspiring posts- by enabling a photo-only, smartphone-only application. Say hello to instagram or you could call it stalk-a-gram.

Instagram allows users to upload photos into a square box followed by adding photographic treatments to the photos. From the Earlybird filter to X-pro II you can turn your holiday snaps into jaw dropping million dollar photos. Say goodbye to fuzzy street snaps and say hello to the next Bill Cunningham. Not only are the social geeks and every day peeps jumping on the insta-bandwagon, the celebs are loving it too. So to all those Lara Bingle stalkers and amateur photographers, this one is your baby.

Of course like all SM platforms, you can link your posts to Facebook and Twitter to show just how ah-mezing your photography skills are to all your friends. And the bragging rights begin again.

You can tag other users in your photos, “like” them and also leave comments. Hash-tagging is also very popular when uploading to the insta-verse. I like searching instagram for topics, subjects or places that I’m interested in. Type “travel” into the tags search bar and BOOM 214,905 awesome cool travel pics at my disposal. I think my google image search days are limited.

You can follow your favourite designers, fashionistas, foodies, friends or your mum. Download the app and get snapping today. In the words of Instagram, it’s photo sharing re-invented.

Here’s a snap-shot of how it works.

Image


by Leave a comment

Social Networking at its best

The power of social networking with the use of social media has moved beyond extraordinary levels. Back in the day of normal business meetings, emails and phone calls, one would have never thought that they could get in touch with some of the most powerful people in the world.

Thanks to the likes of Twitter, Linkedin and Facebook, nothing seems impossible. One can attend a conference in front of a highly sought after businesss person, celebrity or world leader, can start following them on twitter and interact with them if they are lucky. This is something that I most value in the Social media/social networking world. The ability to connect and engage with people that you would never normally have the chance to under your ordinary lifestyle circumstances.

Recently at a digital conference, I started following one of the key note speakers on Twitter. No big deal. I tweeted him with a compliment about the presentation and to my surprise, he is now following me, re-tweeted my comment, and have engaged offline about possible business opportunities. Too easy? Correct. Too easy not to utilise to your advantage? You would be stupid not to take advantage of these tools we have at our disposal. Not sure how to use Twitter? Keep posted for a 101 for beginners coming up shortly. It’s all about taking baby steps into a digital world that will take you further.

Have you connected to someone recently out of your normal social reach?

Follow

Get every new post delivered to your Inbox.