post | Phoebe Greenacre

how to get your post featured in the news feed

So you can write a good post, but can you get your customers to engage with your post?

Facebook is a machine of its own and they never really share the secrets of how the algorithms work. Here are a few tricks to help get your post featured higher in your customer’s news feeds.

Tricks for engagement:

Upload a photo or video- Images can tell a thousand words. Images are what customers want to see. They want to be inspired and have something to look at. This is one of the reasons why the social photo sharing platforms- Instagram and pinterest are becoming so popular.

Suggest them to “like” the post or comment as part of your post. Sometimes customers need a bit of encouragement to interact with your brand.

“like” posts are often great for engagement. The more likes a post gets, the higher the likeliness it is featured higher in their news feed. I always create a like post once a day to entice fans to interact with our brands.

Add a link back to your website (this creates a new flow of traffic to your website). Give your customers somewhere to go after they have read the post. Let them engage with your brand longer and sell them into your story.

No more posts getting lost with the million and one updates. Get your customers to engage with your posts today and it’s more likely to be featured.

Do you have any other tricks for getting your post featured?

A great message can be lost in the delivery, so I’ve jotted down a few tips on how to write a good post for your social media channels.

Keep it short & be succinct. I like to only have one sentence, two sentences max. No one comes to facebook or twitter to read a paragraph of info. That’s what books are for.

Use everyday language & don’t be too formal. Write as you would talk to a friend. Fans want to relate to you or your brand and you want to develop a relationship with them. Let your personality shine through.

Make it interesting & give people a reason to read, share and engage.

Be timely. Social Media is about the ‘now’. If you’re too late, don’t post it.

Avoid ‘txt speak’ and jargon. Only use accepted abbreviations such as incl, excl.

Don’t be repetitive or vague. Keep posts unique from the last few you made, and explain the content, especially if you’re posting a URL.

Watch your punctuation. Keep the !’s to a minimum and always use sentence case.

Turn off automatic Twitter updates from Facebook. Keep the post to 140 characters or less and post to Twitter manually (even if directing to a post on Facebook).

Avoid multiple Twitter #hashtags in a post. Keep it to one or two if you include one and make sure it’s relevant to the whole post. (Except on instagram. On Instagram you can hash-tag for your life. The more you hash-tag here, the more your photos will turn up in the search results)

Last but not least, have fun and don’t take yourself too seriously.

Do you have any other tips for writing a good post?

Phoebe Greenacre

Digital Marketing & Social Media

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