Phoebe Greenacre

Digital Marketing & Social Media


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Tips for higher Facebook engagement

like-image

Do you want your Facebook posts to have one thousand likes and one thousand comments? Check out the few quick tips below on how to receive higher engagement from your Facebook posts:

  • Content should be lightweight and easy to “like” or easy to engage with.
  • Copy should be 16 words or less. More than 16 words, the message can be lost and is harder to engage with. Short & sweet is the key.
  • You should be storytelling not broadcasting your brand or business. Create content that tells are story, shares a moment or connects with your audience. Don’t just re-post your advertising creative and expect your fans to engage with your post. They are humans, they want to have a human interaction.
  • If you include a call to action, it needs to always be in the first 90 characters.

Do you have any other tips for post engagement?


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How to get your facebook post featured

Example facebook post

how to get your post featured in the news feed


So you can write a good post, but can you get your customers to engage with your post?

Facebook is a machine of its own and they never really share the secrets of  how the algorithms work.  Here are a few tricks to help get your post featured higher in your customer’s news feeds.

Tricks for engagement:

  • Upload a photo or video- Images can tell a thousand words. Images are what customers want to see. They want to be inspired and have something to look at. This is one of the reasons why the social photo sharing platforms- Instagram and pinterest are becoming so popular.
  • Suggest them to “like” the post or comment as part of your post. Sometimes customers need a bit of encouragement to interact with your brand.
  •  “like” posts are often great for engagement. The more likes a post gets, the higher the likeliness it is featured higher in their news feed.  I always create a like post once a day to entice fans to interact with our brands.
  •  Add a link back to your website (this creates a new flow of traffic to your website). Give your customers somewhere to go after they have read the post. Let them engage with your brand longer and sell them into your story.
No more posts getting lost with the million and one updates. Get your customers to engage with your posts today and it’s more likely to be featured.
facebook post example
Do you have any other tricks for getting your post featured?
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