Phoebe Greenacre

Digital Marketing & Social Media


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How to ask your fans a question on Facebook

A great and simple way to engage your fans on Facebook is to ask them what they think about a wide range of topics. As a business Facebook page you can ask something as simple as “what colour towels you would like to see in store next?”

Whatever you want to ask, the Facebook Questions App makes it super easy to do.

1. First you need to select the Offer/Event tab where you update your status.

Step1

2. Enter your question & suggested answers in the relevant fields. Make sure you tick the “allow anyone to add options” option if you would like your fans to suggest other answers to your question. step2

3. Post and wait for your fans to vote. Step3

Asking your fans to help you with your product ordering or service offering is a great way to involve your customers with the growth of your business.


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5 Ways to grow your Instagram Community

Here are five quick tips to help grow your Instagram community.

#1 Upload daily

#2 Use Tools to Manage Your Account

#3 Respond to Comments to Grow Your Community

#4 Use Hashtags to Track Engagement Over Time

#5 Search Instagram and “like” photos that are relevant to your business  or when your business or brand is mentioned.


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Tips for higher Facebook engagement

like-image

Do you want your Facebook posts to have one thousand likes and one thousand comments? Check out the few quick tips below on how to receive higher engagement from your Facebook posts:

  • Content should be lightweight and easy to “like” or easy to engage with.
  • Copy should be 16 words or less. More than 16 words, the message can be lost and is harder to engage with. Short & sweet is the key.
  • You should be storytelling not broadcasting your brand or business. Create content that tells are story, shares a moment or connects with your audience. Don’t just re-post your advertising creative and expect your fans to engage with your post. They are humans, they want to have a human interaction.
  • If you include a call to action, it needs to always be in the first 90 characters.

Do you have any other tips for post engagement?


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How to get your facebook post featured

Example facebook post

how to get your post featured in the news feed


So you can write a good post, but can you get your customers to engage with your post?

Facebook is a machine of its own and they never really share the secrets of  how the algorithms work.  Here are a few tricks to help get your post featured higher in your customer’s news feeds.

Tricks for engagement:

  • Upload a photo or video- Images can tell a thousand words. Images are what customers want to see. They want to be inspired and have something to look at. This is one of the reasons why the social photo sharing platforms- Instagram and pinterest are becoming so popular.
  • Suggest them to “like” the post or comment as part of your post. Sometimes customers need a bit of encouragement to interact with your brand.
  •  “like” posts are often great for engagement. The more likes a post gets, the higher the likeliness it is featured higher in their news feed.  I always create a like post once a day to entice fans to interact with our brands.
  •  Add a link back to your website (this creates a new flow of traffic to your website). Give your customers somewhere to go after they have read the post. Let them engage with your brand longer and sell them into your story.
No more posts getting lost with the million and one updates. Get your customers to engage with your posts today and it’s more likely to be featured.
facebook post example
Do you have any other tricks for getting your post featured?


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How to write a good post

social media tips, writing, post, twitter, hashtags,

A great message can be lost in the delivery, so I’ve jotted down a few tips on how to write a good post for your social media channels.

  • Keep it short & be succinct. I like to only have one sentence, two sentences max. No one comes to facebook or twitter to read a paragraph of info. That’s what books are for.
  • Use everyday language & don’t be too formal. Write as you would talk to a friend. Fans want to relate to you or your brand and you want to develop a relationship with them. Let your personality shine through.
  • Make it interesting & give people a reason to read, share and engage.
  • Be timely. Social Media is about the ‘now’. If you’re too late, don’t post it.
  • Avoid ‘txt speak’ and jargon. Only use accepted abbreviations such as incl, excl.
  • Don’t be repetitive or vague. Keep posts unique from the last few you made, and explain the content, especially if you’re posting a URL.
  • Watch your punctuation. Keep the !’s to a minimum and always use sentence case.
  • Turn off automatic Twitter updates from Facebook. Keep the post to 140 characters or less and post to Twitter manually (even if directing to a post on Facebook).
  • Avoid multiple Twitter #hashtags in a post. Keep it to one or two if you include one and make sure it’s relevant to the whole post. (Except on instagram. On Instagram you can hash-tag for your life. The more you hash-tag here, the more your photos will turn up in the search results)

Last but not least, have fun and don’t take yourself too seriously.

Do you have any other tips for writing a good post?


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Insta- what? The new Social Media Platform.

Another day, another Social Media (SM) platform. And like any other successful SM platform- content is KING. What better way to get people to have rich beautiful and inspiring posts- by enabling a photo-only, smartphone-only application. Say hello to instagram or you could call it stalk-a-gram.

Instagram allows users to upload photos into a square box followed by adding photographic treatments to the photos. From the Earlybird filter to X-pro II you can turn your holiday snaps into jaw dropping million dollar photos. Say goodbye to fuzzy street snaps and say hello to the next Bill Cunningham. Not only are the social geeks and every day peeps jumping on the insta-bandwagon, the celebs are loving it too. So to all those Lara Bingle stalkers and amateur photographers, this one is your baby.

Of course like all SM platforms, you can link your posts to Facebook and Twitter to show just how ah-mezing your photography skills are to all your friends. And the bragging rights begin again.

You can tag other users in your photos, “like” them and also leave comments. Hash-tagging is also very popular when uploading to the insta-verse. I like searching instagram for topics, subjects or places that I’m interested in. Type “travel” into the tags search bar and BOOM 214,905 awesome cool travel pics at my disposal. I think my google image search days are limited.

You can follow your favourite designers, fashionistas, foodies, friends or your mum. Download the app and get snapping today. In the words of Instagram, it’s photo sharing re-invented.

Here’s a snap-shot of how it works.

Image


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Twitter for dummies

So it’s 2012 and on your to-do list is to get a twitter account. Easy. You’ve signed up (on your phone or PC) and you have no idea what to do next. People are RT: comments and #hashtagging everything! WTF are people talking about? Here is a 101 for the amateur twitter-er:

1. Set up your profile

The first thing you need to do is to set up that profile. See that bar on top of your twitter page? Click Settings and start filling up your profile. The notable areas in here are your URL, bio, picture and design. Put up a link to your site or blog in here along with a brief description. Upload a picture to differentiate yourself from the others and then tweak your Twitter design. Like any other social networking site, it is important to completely express what you are or what you stand for in your profile. Don’t worry it’s fun. Really it is. The best thing is not to take yourself too seriously. If you are trying to create a profile for yourself or a brand/company I would choose a twitter handle (that’s your twitter name) that is very close to that of your name or company. This also helps for SEO purposes.

2. Follow people that interest you

Now that you’re set up you’re ready to go. I use Twitter as a self-education tool for topics that I’m interested in. From digital evangelists to organic beauty products, I follow an eclectic array of twitter-ettes that broaden my knowledge in many different realms. Oh, I also follow a few randoms like Lady Gaga and Ashton Kucther – just for fun. Follow the people of your choice and observe their tweets. You’ll start to get a handle of what to tweet and how.

3. Join the conversation

So now that you are following people, you will see some tweets on your twitter feed. Read up on what the people you’re following are up to and reply if it interests you. For example, a person asks for the best restaurant in Bondi. You can then reply with suggestions. When someone asks a question, don’t hesitate to answer if you know it. The first one is scary- and you’ll probably think you’re doing something wrong. Don’t worry it does get easier. I promise.

4. Update daily

Alright so you’re blending into the community. Now update daily if possible. I know some Twitter users who unfollow people because of inactivity. Reply to people and update people with what’s going on with your life. Post a link that you found interesting or retweet a tweet you think your followers would like. Often you will find a “tweet” button on most online articles. Too easy.

5. Update, retweet (RT) and reply

Now it’s your time to contribute to the twitterverse. Find a topic that will interest your following and tweet it. Since you have established relationships with your followers (through replies), you will get more attention. There will be some people who will be so interested that they will retweet. There are others who will reply to you about the link you tweeted. But you are not a “nobody” anymore. You are not just talking to yourself. People are now responding to your tweets. Wow.

6. Integrate Twitter with other social networks

Have a blog? Then post to Twitter when you have a post that will interest your following. Have a Facebook profile? Then ask people to add you. Do you instagram? Link that account to your Twitter account also. Instagram provides hours of cool content for your followers (another post soon to come about the insides of Instagram). Twitter is really a vital part of web 2.0. It can serve as the core. It can let you build relationships that can branch out to other social networks.

7. Hashtags

People use the hashtag symbol # before relevant keywords in their Tweets to categorise those Tweets to show more easily in the Twitter Search. Clicking on a hashtagged word in any message shows you all other Tweets in that category. Hashtags can occur anywhere in the Tweet and hashtagged words that become very popular are often Trending Topics.

You can also recommend colleagues or your favourite people on #Follow Friday. It’s a great tool to get more followers and also reach out to those who you usually wouldn’t have contact with. You might even get retweeted (might). Just watch out, hashtagging can become #addictive!

Congratulations! You are now an official member of the Twitter community. Perhaps you find yourself spending every five minutes updating Twitter on what you are doing or helping you fill in the time between clients.
Got a question? Tweet me at @phoebegreenacre #ItsEasy!


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Social Networking at its best

The power of social networking with the use of social media has moved beyond extraordinary levels. Back in the day of normal business meetings, emails and phone calls, one would have never thought that they could get in touch with some of the most powerful people in the world.

Thanks to the likes of Twitter, Linkedin and Facebook, nothing seems impossible. One can attend a conference in front of a highly sought after businesss person, celebrity or world leader, can start following them on twitter and interact with them if they are lucky. This is something that I most value in the Social media/social networking world. The ability to connect and engage with people that you would never normally have the chance to under your ordinary lifestyle circumstances.

Recently at a digital conference, I started following one of the key note speakers on Twitter. No big deal. I tweeted him with a compliment about the presentation and to my surprise, he is now following me, re-tweeted my comment, and have engaged offline about possible business opportunities. Too easy? Correct. Too easy not to utilise to your advantage? You would be stupid not to take advantage of these tools we have at our disposal. Not sure how to use Twitter? Keep posted for a 101 for beginners coming up shortly. It’s all about taking baby steps into a digital world that will take you further.

Have you connected to someone recently out of your normal social reach?

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